Revised Commercial Speech Outline
INTRO
Hook: We all know what we personally look for in that special someone. Someone strong, someone caring, someone smart, someone brave. But according to this company, there's really only one thing that we need in a significant other...
*show commercial*
...someone who can clean
Thesis: Mr. Clean uses humor throughout the commercial to build brand recognition, helping them sell more products and therefore make more money. They are able to achieve this goal through their use of music, sexual implications, and an unexpected ending.
Effectiveness: Ad is effective towards its target audience of hormonal younger adults due to juxtaposition of sex and normal life with brand inclusion.
BODY 1 - Music
Topic Sentence: Mr. Clean uses humor with its choice of music to promote brand recognition to make money
~ When Mr. Clean appears, the soundtrack becomes very sexual
- Unexpected tone for the familiar setting (middle class home), so recognizable and therefore funny
~ Sexy music only plays when Mr. Clean is around and stops when he leaves
- Associates Mr. Clean with sexy music, brand recognition ---> the juxtaposition of the differences is funny
Transition: Sexy music implies a good time, another funny and unexpected aspect of the commercial
BODY 2 - Sexual Implications
Topic Sentence: Mr. Clean includes humor with its use of sexual implications throughout the ad, associating two unrelated things to promote brand recognition to make money
~ When Sarah and Mr. Clean meet, they make eye contact and move their eyebrows seductively while Mr. Clean squeezes a sponge
- It uses stereotypical flirting techniques because when the audience flirts after seeing the ad, they will remember it and think about Mr. Clean, building recognizability
~ When in the bathroom, Mr. Clean moves his butt to the beat of the music (dancing) and washes the glass seductively with Sarah
- Intimate place for strangers to hang out, but commonplace so recognizable and funny, implies something else you can do in a shower...
~ When mopping, he and Sarah start dancing as if extremely turned on by each other, further implying sex
- It is typical but unexpected, so therefore it is recognizable and memorable
Transition: Many of the sexual implications are funny and recognizable because they are unexpected
BODY 3 - Unexpected Ending
Topic Sentence: The unexpected ending provides most of the humor, helping the ad become memorable and convince the public to buy the product
~ First up, Mr. Clean is fake and is just another male human, not a cartoon fantasy
- As the attractiveness level falls unexpectedly, the reality of the situation sets back in, but it's element of surprise leaves the audience smiling
~ Then, Sarah kisses the new guy anyway and they fall onto the couch together
- Typically, people do not kiss people they mistakenly identify originally, so that shocking factor makes the audience laugh because humor
Transition: With the unexpected ending, the commercial ends on a funny note that allows the audience to process and remember the things that happened
BODY 4 - Effectiveness
Topic Sentence: With the given target audience, Mr. Clean effectively appeals to the people watching, boosting the brand name and recognizability, helping them make money
~ Aired during Super Bowl, the following depends on the fact that the people are paying attention to the ads
- Football fans will enjoy because Mr. Clean has a good build, similar to a football player's build, feels familiar and relaxing
- Avid commercial watchers will enjoy the humor and sexual nature - it's different and memorable
~ Sexual, but works both ways (assuming heterosexual couple)
- Men will get the idea that they just need to buy this product to get the girl - no need to be extremely attractive
- Women will see men doing the cleaning, therefore feminist, but also helpful if they want to do the housework themselves because a sexy man will show them how
Transition: The humor is used effectively throughout the ad to help build brand recognition of Mr. Clean products, therefore helping the company to make money
CONCLUSION
Main Points: Mr. Clean attempts to engage the audience through the humor of the advertisement by choosing enticing music, creating a sexually implied environment, and providing an unexpected ending to leave the audience interested.
Thesis: Mr. Clean uses the humor to make the brand recognizable-a household name.
Effectiveness? I personally thought that the ad served its purpose well as I found the commercial entertaining and funny and still laugh every time I watch it. I can recognize the brand easily, as the logo was very prevalent throughout the ad. I would be likely to buy Mr. Clean brand supplies when cleaning in the future, but only as a necessity
Unhook: Think about what you really wanted in a partner 10 minutes ago, and reevaluate cleaning now
Hook: We all know what we personally look for in that special someone. Someone strong, someone caring, someone smart, someone brave. But according to this company, there's really only one thing that we need in a significant other...
*show commercial*
...someone who can clean
Thesis: Mr. Clean uses humor throughout the commercial to build brand recognition, helping them sell more products and therefore make more money. They are able to achieve this goal through their use of music, sexual implications, and an unexpected ending.
Effectiveness: Ad is effective towards its target audience of hormonal younger adults due to juxtaposition of sex and normal life with brand inclusion.
BODY 1 - Music
Topic Sentence: Mr. Clean uses humor with its choice of music to promote brand recognition to make money
~ When Mr. Clean appears, the soundtrack becomes very sexual
- Unexpected tone for the familiar setting (middle class home), so recognizable and therefore funny
~ Sexy music only plays when Mr. Clean is around and stops when he leaves
- Associates Mr. Clean with sexy music, brand recognition ---> the juxtaposition of the differences is funny
Transition: Sexy music implies a good time, another funny and unexpected aspect of the commercial
BODY 2 - Sexual Implications
Topic Sentence: Mr. Clean includes humor with its use of sexual implications throughout the ad, associating two unrelated things to promote brand recognition to make money
~ When Sarah and Mr. Clean meet, they make eye contact and move their eyebrows seductively while Mr. Clean squeezes a sponge
- It uses stereotypical flirting techniques because when the audience flirts after seeing the ad, they will remember it and think about Mr. Clean, building recognizability
~ When in the bathroom, Mr. Clean moves his butt to the beat of the music (dancing) and washes the glass seductively with Sarah
- Intimate place for strangers to hang out, but commonplace so recognizable and funny, implies something else you can do in a shower...
- It is typical but unexpected, so therefore it is recognizable and memorable
Transition: Many of the sexual implications are funny and recognizable because they are unexpected
BODY 3 - Unexpected Ending
Topic Sentence: The unexpected ending provides most of the humor, helping the ad become memorable and convince the public to buy the product
~ First up, Mr. Clean is fake and is just another male human, not a cartoon fantasy
- As the attractiveness level falls unexpectedly, the reality of the situation sets back in, but it's element of surprise leaves the audience smiling
~ Then, Sarah kisses the new guy anyway and they fall onto the couch together
- Typically, people do not kiss people they mistakenly identify originally, so that shocking factor makes the audience laugh because humor
Transition: With the unexpected ending, the commercial ends on a funny note that allows the audience to process and remember the things that happened
BODY 4 - Effectiveness
Topic Sentence: With the given target audience, Mr. Clean effectively appeals to the people watching, boosting the brand name and recognizability, helping them make money
~ Aired during Super Bowl, the following depends on the fact that the people are paying attention to the ads
- Football fans will enjoy because Mr. Clean has a good build, similar to a football player's build, feels familiar and relaxing
- Avid commercial watchers will enjoy the humor and sexual nature - it's different and memorable
~ Sexual, but works both ways (assuming heterosexual couple)
- Men will get the idea that they just need to buy this product to get the girl - no need to be extremely attractive
- Women will see men doing the cleaning, therefore feminist, but also helpful if they want to do the housework themselves because a sexy man will show them how
Transition: The humor is used effectively throughout the ad to help build brand recognition of Mr. Clean products, therefore helping the company to make money
CONCLUSION
Main Points: Mr. Clean attempts to engage the audience through the humor of the advertisement by choosing enticing music, creating a sexually implied environment, and providing an unexpected ending to leave the audience interested.
Thesis: Mr. Clean uses the humor to make the brand recognizable-a household name.
Effectiveness? I personally thought that the ad served its purpose well as I found the commercial entertaining and funny and still laugh every time I watch it. I can recognize the brand easily, as the logo was very prevalent throughout the ad. I would be likely to buy Mr. Clean brand supplies when cleaning in the future, but only as a necessity
Unhook: Think about what you really wanted in a partner 10 minutes ago, and reevaluate cleaning now
Comments
Post a Comment